The Lumsden Freehouse
What makes your venue the Best Gastropub in New Zealand?
The Lumsden Freehouse proudly stands as New Zealand's top gastropub, embodying a distinctive Kiwi flavor. Our dedication to customers is the heartbeat of our establishment, breaking free from industry norms in 2013 to become a 'Freehouse'—no contracts, just genuine Kiwi vibes.
What sets us apart? A diverse beverage selection, featuring a rotating lineup of 15 craft beers on tap, a variety of bottled options, and locally sourced wines. Whether you're a solo adventurer, a couple seeking a cozy spot, or a family looking for a laid-back experience, we offer something for every Kiwi palate.
Our guiding principles are simple: serve only the best locally produced products, from craft beer and wine to spirits and locally sourced produce and meats. It's about giving you a taste of New Zealand's finest in a uniquely entertaining setting. Expect live music, themed events, and an all-around good time.
Our success story is woven into consistent growth—doubling weekly sales year-on-year and tripling food sales—all while keeping our staff content and loyal, contributing to the warm and welcoming atmosphere that defines us.
Customer feedback has not only been positive but has also earned us unsolicited coverage in reputable outlets like the Herald and local magazines. We're not just a gastropub; we're a Kiwi institution, recognized for offering the best craft bar experience in Auckland.
Describe the experience your customers have at your establishment – what is your food and beverage offering and why do people come back for more?
Our establishment offers a unique culinary journey with a blend of Kiwi and North American flavors. With our Canadian chef's expertise in crafting in-house smoked meats, including Kiwi classics with a North American twist like poutine and cheesesteaks, our menu stands out. Complemented by a selection of 15 craft beers on tap and locally sourced wines, our offerings create a distinctive gastronomic experience.
What truly sets us apart is the Cheers pub-type atmosphere we've cultivated. The warmth and camaraderie, akin to the iconic Cheers bar, make our establishment more than just a dining spot—it's a community hub. Our staff, the real key to our success, contribute to this welcoming ambiance. Their genuine hospitality and commitment to customer satisfaction create an environment where patrons feel like part of the family.
Customers return not only for the unique fusion of flavors but also for the Cheers-like atmosphere and the personal connection with our staff. It's the combination of exceptional food, diverse beverages, and the genuine warmth of our team that keeps people coming back for more, turning each visit into a memorable and enjoyable experience.
Tell us how you showcase NZ produce / offerings? Does your menu change with the season and how is it locally influenced. How do you accommodate allergy and dietary requirements?
At our establishment, our dedication to showcasing the best of New Zealand produce is integral to our culinary ethos. Our menu is thoughtfully designed to embrace the changing seasons, ensuring patrons experience the freshest local offerings throughout the year. Here's how we achieve this:
Seasonal Menu Changes:
Our menu is dynamic, shifting with the seasons to highlight the freshest produce available. This approach allows us to celebrate the diversity and quality of New Zealand's seasonal bounty.
Local Influence:
We embrace the flavors and culinary traditions of New Zealand, integrating local influences to provide a menu that is a celebration of the country's rich and diverse culinary offerings.
Accommodating Allergy and Dietary Requirements:
Patron well-being is a priority, and we actively accommodate allergy and dietary requirements. Our staff is trained to understand and address specific dietary needs, ensuring a safe and satisfying dining experience for every guest.
Transparent Menu Information:
Our menu offers clear and comprehensive information about each dish, including potential allergens and dietary considerations. This transparency empowers patrons to make informed choices based on their individual preferences.
Customization Options:
Recognizing the importance of customization, we offer flexibility in our menu items. Whether adjusting ingredients or preparation methods, our kitchen is equipped to cater to specific dietary preferences without compromising on flavor.
Seasonal Specials:
In addition to our regular menu, we introduce seasonal specials that showcase unique and limited-time offerings. While we may not change the entire menu, these specials provide an opportunity for patrons to experience exclusive creations inspired by the season.
Feedback-Driven Approach:
Customer feedback is invaluable to us. Actively seeking and incorporating feedback ensures continuous improvement and helps us align our menu with the preferences and expectations of our diverse clientele.
By offering seasonal specials and maintaining a menu that evolves with the seasons, our establishment seeks to create a culinary experience that not only delights the taste buds but also provides patrons with the freshest and most exciting flavors of New Zealand.
What are your key points of difference and how have you managed to deliver them?
Our establishment's key points of difference revolve around a unique culinary fusion, a Cheers pub-type atmosphere, and the invaluable contribution of our dedicated staff. Here's how we've ensured the delivery of these differentiators:
Culinary Fusion: Our Canadian chef brings innovation to our menu, featuring in-house smoked meats and a fusion of Kiwi classics with North American favorites. This culinary creativity distinguishes us, providing a diverse and appealing menu that caters to a wide range of tastes.
Cheers Pub-Type Atmosphere: We've successfully created an atmosphere reminiscent of the iconic Cheers pub—a community hub where patrons feel a sense of belonging. This warm ambiance and camaraderie transform each visit into a memorable experience, setting us apart from the ordinary.
Staff Contribution: The real key to our success lies in our exceptional staff. Beyond delivering excellent service, our team actively contributes to the friendly and inviting atmosphere. Their genuine hospitality and commitment to customer satisfaction foster strong connections with patrons, turning them into loyal regulars.
In addition to these differentiators, we offer ever-changing craft beer options, ensuring a dynamic and diverse selection for enthusiasts looking to explore new flavors. Complementing this, our elevated spirits and wine offerings add sophistication to our beverage menu, providing a well-rounded experience for our customers.
To consistently deliver on these points of difference, we prioritize excellence in every aspect of our operation. From sourcing premium ingredients for our culinary creations to continuously updating our craft beer selection, and refining our spirits and wine offerings, we maintain a commitment to quality. The fusion of flavors, the Cheers-like ambiance, personalized service by our staff, and a dynamic beverage menu collectively create an unparalleled experience that keeps our patrons returning for more.
Best Known for:
Live music and themed events
Kiwi and North American flavour
Please describe your commitment to sustainability.
Local Sourcing:
We prioritize sourcing ingredients locally, reducing the carbon footprint associated with transportation. This not only supports nearby farmers and producers but also ensures the freshness and quality of our offerings.
Seasonal Menu:
Our menu is designed to align with the seasons, allowing us to showcase fresh, seasonal produce. This minimizes food miles, reduces waste, and supports sustainable agricultural practices.
Waste Reduction:
We implement comprehensive waste reduction strategies, including composting organic waste and recycling. Additionally, we continually assess and optimize our processes to minimize overall waste generation.
Energy Efficiency:
Our commitment extends to energy efficiency measures, from using energy-efficient appliances to optimizing lighting and heating systems. We strive to reduce our overall energy consumption and environmental impact.
Water Conservation:
Water is a precious resource, and we actively work to conserve it. This involves implementing water-saving technologies, regularly checking for leaks, and promoting awareness among staff.
Have you won any awards in the recent past? Tell us about them.
We have won the best bar in Newmarket in the local business awards 2 years in a row
Please describe how you create ambience.
At The Lumsden Freehouse, creating ambience is an art that goes beyond mere aesthetics. We've curated an experience that speaks to the heart of hospitality, blending humour, charm, and distinctive touches.
In our shabby chic setting, you'll discover more than just decor; there's a story in every corner. The men's bathroom features the infamous "fragile masculinity" frame, a playful reminder to embrace humour and break stereotypes. Walls adorned with a frozen Han Solo in carbonite add a cool and quirky vibe to our space.
Step onto our expansive patio, offering a panoramic view of lush greenery. It's a haven to savour your meal, immerse yourself in nature, and perhaps share a moment with the local wildlife.
For our younger guests, our chalkboard tables inspire creativity and fun, creating an atmosphere where everyone feels welcome and engaged.
Beyond the visual, we meticulously curate lighting and music to resonate with the time of day and our diverse clientele. Whether it's an intimate evening or a lively social gathering, our ambience sets the tone just right.
Yet, the true magic lies in our staff—the heartbeat of warm welcomes. With genuine smiles and a friendly atmosphere, every visit feels like you're among friends. It's the human touch that elevates the experience.
So, at The Lumsden Freehouse, the ambience is more than what meets the eye; it's about crafting an atmosphere that feels like home. Come for the cuisine, stay for the stories, and leave with a belly full of good food and a heart full of good vibes.
